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Research Manager – Immersive Experience (AR/VR)

Job Location: Location Negotiable

Job Number: 00469153


- Job description

Organization: Corporate Functions/Research
Location: USA Negotiable (Preferred: San Jose, San Francisco; Other: NY, Boston, or Chicago)

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.


People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.


Job Description


Accenture Researchers provide data, analysis and insights to Accenture, working closely with the senior executives in each of the industries, geographies and businesses. We work in four main areas:

  • New Business Opportunities: Helping Accenture understand markets and companies and identifying ways in which we can help clients become high-performance businesses and governments. A typical analysis might be an in-depth company diagnostic to look at a company’s financial and strategic health or an overview of a sector of the market to identify trends or assess the impact of regulation, mergers and other landmark events.
  • Working Directly with Clients: About 20% of our research is on client engagements where we work alongside our colleagues from the practice to provide research and industry expertise. Typical work with our clients might be to benchmark a capability or function; to provide best practices in an industry; or project future trends and their likely impact on the business.
  • Developing Points of View: Accenture needs original, cutting-edge points of view to use with clients, the media and in conferences. Accenture Research helps create and write those viewpoints. Many of our projects are published and quoted in the press.  Others form the basis for our issue-driven discussions with clients.  In all cases the Manager will be expected to contribute research, writing and thought leadership to these projects.
  • Practice Enablement: Developing periodic newsletters and management reports which provide fresh insights on the Technology space for our leadership and consultants so that they can understand client performance and the issues clients currently face.

Successful research is not a back-office activity; it requires people who not only have strong research skills but who also have a client-focused mentality and an outgoing and confident personal style. Successful researchers build deep relationships with their peers and senior executives in the practice and work as a team, sometimes responding to requests and sometimes proposing (and selling) research ideas.


We have nearly 250 researchers in our global team. Most specialize in an Industry (such as Retail) or a Business (such as Strategy or Digital); some bring a particular research skill (such as survey research or financial analysis) and many combine two or more areas of expertise. On any given project we will bring together researchers with the best combination of industry, geographic and technical skills to provide the relevant expertise for the particular task.  


The role we are looking to fill is in the area of what Accenture is calling “Immersive Experience” (hereafter referred to as IE) - aka Augmented Reality/Virtual Reality.  We are seeking a market & ecosystem research Manager with expertise in this space, based in San Francisco, San Jose or New York (USA).   


This role will sit in our global Digital business research team which is comprised of ~20 researchers, based in the main Accenture locations across the world.  The candidate will work closely with the Global Digital Research Team Lead and the Global Mobility Research Lead and other Digital research colleagues to define and establish the overall strategy and priorities for IE-related research, skill development and resourcing.  This individual will join the Global Digital Research team with providing research and topic expertise and community of practice by building capability, appropriately assigning and balancing work, managing related budgets/content, and driving operational excellence.


Research requests will be a mix of global and local projects, both for Accenture, internally, and directly for Accenture clients. On any given day, you will support research needs relevant to core IE-related themes, including those related to market opportunity sizing, ecosystem trends, use cases, competitor research, support for related thought leadership.  Increasingly, you will drive research requests into industries and other business areas. 


The chosen candidate will:

  • Execute the overall strategy, focus and priorities for his/her focused IE research program, in consultation with other stakeholders and colleagues, and with input from the Global Digital and Mobility Research Team Leads.
  • Build effective relationships with global IE executives and SMEs to ensure sponsorship, budget and utilization of research services.
  • Perform complex research across related topics and businesses.  This includes in-depth research on geographic and/or horizontal segment trends, competitors, industry market trends and issues, and relevant topics utilizing a number of available sources.
  • Work closely with other research colleagues in order to remain vigilant regarding IE -related opportunities within their sectors and countries as well as resourcing needs.
  • Determine required project resources and costs and negotiate scope with customer.  Oversee research projects, ensuring budget constraints and project record keeping requirements are observed. Define and manage the quality and quantity of research services.
  • Actively participate in general secondary research initiatives, e.g. participating in Research workgroups at local, regional or global level etc.
  • Contributing to the development of research assets that differentiate Accenture Research in the market, e.g., forecasting of market trends, modelling of survey data to size markets, impact evaluation of digital innovation, etc.
  • Deepening and refining our expertise in emerging technologies sources and subject matter (issues and trends) that are relevant.
  • Helping develop more junior researchers to position them to meet client demand

·     A proven track record of market and competitor intelligence and/or thought leadership-driven projects in new and emerging technology areas would be a definite advantage.


What to expect
Accenture is a company of nearly 400,000 employees working with clients in over 120 countries and your first weeks will be spent getting to know the organization. Building an effective working relationship with other researchers in the Digital and Technology areas of Accenture is critical so your early days will involve many meetings and lots of networking.
At the same time you’ll be getting to know the other researchers in the local team and establishing a relationship with them. As you become more familiar with Accenture you can expect to start work on one or more projects. There is no typical day or project at Accenture Research but you might start by working on an analysis of use cases, developing industry trends or being part of an international study on related topics or issues impacting a range of client industries.
Over time you will find a varied project load develops and that you may be working on between two and four projects at any given time, of different durations and scope. Your success in developing and managing such projects will depend on a good working relationship with the other Digital and Technology researchers worldwide and/or the local team in the US and Canada.
The Digital research team operates mainly on a virtual basis but have regular calls and sometimes the opportunity to “meet” via video conference or live training events.  Every few years, the team gets together for a global meeting and has the chance to spend some face to face time with our international colleagues. Otherwise the local teams in the main US offices meet regularly and you will be part of this active and growing Research community.
All our professionals receive comprehensive training covering business acumen, technical and professional skills development.  Learning takes place both on the job and through formal training. You will have opportunities to hone your functional skills and expertise in innovative research offerings (such as economic value modeling, data visualization, text analytics, etc.) as well as other business areas. 
Accenture Research is genuinely a great place to work. There will be times when you work long and hard but we put life/work balance very high on our agenda.  In addition, as part of a global team, we seek to maintain flexibility in our work style. This is a unique opportunity to work for a highly skilled, respected and growing global Research team, particular to only a few consultancies worldwide.
Additional Information
  • Reports to:  Global Digital Research Team Lead
  • Supervises/Line Manages: With time, the candidate will be asked to supervise at least one analyst or specialist in the Digital research team.  
  • External Relationships: Awareness of external Subject Matter Experts, information providers/brokers/sources is required, and membership in a professional society would be a plus.
  • Location:  San Francisco, San Jose or NY (USA) 
  • Preferred start date:  ASAP
Basic Qualifications: 
  • Bachelor's Degree

Preferred Qualifications:

  • Work Experience: Roles that would have contributed to your deep knowledge of the technology landscape and emerging technology trends with ideally market research experience or a demonstrated equivalent skill, preferably in a consulting environment, IT analyst firm, equity brokerage, technology vendor or IT services firm.
  • Working experience collaborating in a team of research professionals, coaching/managing of team members would be a plus.
  • Working with senior executive customers, who are the high end users of the research output.
  • Experience of writing reports, thought leadership and presentations for delivery to internal and external audience
  • Experience of forecasting or statistical analysis would be of significant benefit
  • Solid experience in secondary research and information retrieval methods and techniques
  • Solid experience in packaging, synthesizing and presenting research deliverables; published thought leadership or visible blogging is a “plus”
  • Understanding and awareness of the dynamics of the enterprise IT industry, its history, and key stakeholders
  • Deep knowledge of AR/VR – for at least one of these areas – including major trends, industry-relevant use cases, impact to the enterprise/sector, etc.
  • Strong PowerPoint, Excel and Word skills. Knowledge of visualization tools such as Tableau is a plus
  • Good written and oral communications skills, with the ability to articulate complex business issues to c-level
  • Experience in scoping and defining project requirements, as well as setting customer expectations for deliverables
  • Bachelor's Degree with a major in information studies/information science, engineering, technology, computer science, business or economics is a plus.
Professional Skill Requirements:
  • Ability to quickly grasp complex and unfamiliar subjects
  • Understanding of business and economics issues at large
  • Ability to handle multiple projects simultaneously and prioritize/delegate appropriately and effectively
  • Ability to work independently AND collaboratively and also virtually; and willingness to share status updates on work progress
  • Enthusiasm to work effectively in global, multi-cultural, multi-time zone team (Europe, US, LatAm, South Africa, India, China)
  • Strong professional qualities: client focus, confidence/decisiveness, integrity, resilience against stretch goals/deadlines…entrepreneurial
  • Good interpersonal skills, and the ability to deal with critical situations to the benefit of the team.
  • Good balance between analytical rigor and intellectual curiosity. Track record in interpreting data creatively and delivering impactful insights (e.g., going beyond the “what” of a research inquiry – into the “so what” and “now what”)
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.



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