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GENDER DIVERSITY AND EQUALITY


connecting through tech, language, business

Anastasiya Shaposhnik, Manager, Communications, Media & Technology, Accenture Consulting, Rio de Janeiro


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See the video for what Manager Anastasiya Shaposhnik has learned while working in emerging markets.

A GLOBAL CITIZEN SHARES BUSINESS ADVICE

Ask Anastasiya Shaposhnik to show off her language skills, and she smiles as five versions of greetings readily trip off her tongue:

“Hello”

“Dobriy den”

“Buenos dias”

“Bom dia”

“Bonjour”

The Russian came with her birth, in Kiev, when it was still part of the Soviet Union–before her family’s move to Crimea, a peninsula on Ukraine's Black Sea coast.

The English came from her later childhood in Boise, Idaho, (sometimes called the “little Silicon Valley of the mountain states” because it attracts tech employers like Hewlett-Packard, Micron Technology, and others) and her undergraduate years at American University in Washington, D.C.

The French, Spanish and Portuguese are the product of her studies and work in Europe and South America.

Being a global citizen is one hallmark of Accenture’s workforce, which spans across more than 120 countries. Shaposhnik fits the bill. Today, she works out of the company’s Brazil office, as a management consulting manager in the Communications, Media and Technology practice.

She brings to that role her deep professional experience working with a range of emerging markets, including Russia, Brazil, Peru, Argentina, and Mexico.

Operating in emerging markets, she counsels, requires flexibility and patience, combined with a dash of risk-taking. All three of those abilities can be developed with a heavy dose of humility–based on listening carefully to what is important to clients.

“You need to take a step back and listen to people very well,” she advises.

For Shaposhnik, global connections begin with people, but flourish with new technologies. Before joining Accenture, she worked for two different satellite companies, gaining a keen appreciation for cutting-edge communications.

Her advice to women who want to be leaders in this disruptive era: “Take risks. Don’t be afraid of stepping on somebody’s feet. Overcome your fears.”

And, most importantly: “Believe in yourself.”

"You need patience working in emerging markets because it's a different environment every time. Maybe your perspective, coming from a developing market, is not relevant in that market."

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