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How can you use VENUESCORE to understand the key differences between shopping venues?
VENUESCORE evaluates each venue in terms of their provision of multiple retailers, including anchor stores, fashion operators, and non-fashion multiples. The score attached to each operator is weighted to reflect their overall impact on shopping patterns, for example, anchor stores such as John Lewis, Marks & Spencer and Selfridges receive a higher score than other unit stores. The resulting aggregate score for each venue is called its VENUESCORE.
- National ranking of venues
- Time series of venue growth/decline
- Venue market positioning ("Glam-Glum" Rating)
- Other profiling (age, tourism, fashion bias, foodservice strength etc.)
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