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Where's the optimal location for your next HQ?


This analysis shortlists potential locations for a second major office space by visualising the outputs of a 'Nearest Neighbour' algorithm, ran in Alteryx, to find the cities that are most similar to the location of the current head office.

The benefits of this dashboard are:

  • Visualises the outputs of a complex model in an easy-to-consume way, clearly presenting a shortlist of potential office locations
  • Provides ability to interrogate model results by investigating the variables used in the model, such as demographic and workforce data
  • Enables the user to validate the catchment areas applied by visually investigating on a map
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