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How can you understand distribution and spending habits using Javelin Group and credit card datasets?


Javelin Group's RETAILNATION provides accurate catchment definitions for 1,000+ retail venues, informed by real transport data and VENUESCORE and SHOPSCORE surveys.

This gravity model of national shopping patterns profiles shoppers by retail venue and quantifies available catchment spending by category. Pairing this with credit card data, we can start to understand which catchment areas are over/underperforming based on expectations – right down to post sector level.

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