Shopping centre survey analysis

Which stores do my customers tend to visit in the same trip, and therefore which complementary stores should I aim to co-locate within my shopping centres?

This dashboard visualises the results of a customer survey for a shopping centre owner across their estate to understand areas such as typical spend patterns, stores visited and customer satisfaction.

The benefits delivered from this analysis include:

• Benchmarking the performance of their shopping centres to enable an informed view of where investment should be allocated across the estate
• The early identification of customer satisfaction issues in particular shopping centres, enabling proactive actions to be taken.
• Understanding store brands that are complimentary across the estate (i.e. where customers that visit a particular brand also tend to visit another brand) helps the shopping centre owner to understand the optimal layout in terms of the co-location of brands and industries