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Is there a "halo" effect between the online and in-store channels in a given local market?

This dashboard allows the user to investigate a local authority to build a better understanding of the retail banking customers and competition in the area.

The key benefits from this analysis are:

  • An understanding of the strength of the branch interaction “halo” in the local area – i.e. do branches drive/support interactions with the online channel. Evidence of this halo suggests that a reduction in branch interactions following closure(s) will cause a reduction in engagement through the online channel, leading to potential customer attrition.
  • Insight into typical customer journey channel interactions in the area, allowing the services and staffing at local branches to be tailored accordingly
  • An understanding of the customer demographic and the competitive intensity in the area to inform network planning.
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