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How do I understand more about consumer behaviour at my shopping centre?


This dashboard visualises the outputs of a survey of customers from a shopping centre to understand more about their characteristics and shopping behaviour.

The key benefits provided by this analysis are:

  • Identify key customer segments in order to target marketing efforts (Who are my customers?)
  • Map typical customer shopping journeys (Where do my customers live?)
  • Highlight typical shopping behaviours (average visit frequency, spend etc) (How do my customers shop?)
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