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How do you choose where to open a new store, and what impact will this have on current locations?
This dashboard assesses a potential new store location, making use of demographic, catchment, competitor and internal data.
The benefits provided by this analysis are:
- Ability to compare potential sites on their forecast sales, online impact and cannibilisation on the existing estate
- Understand the similar existing stores in the estate, and surrounding competition
- Explore catchment characteristics; size, population, consumer groups and comparisons vs existing estate
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