New store location planning

How do you choose where to open a new store, and what impact will this have on current locations?

This dashboard assesses a potential new store location, making use of demographic, catchment, competitor and internal data.

The benefits provided by this analysis are:

• Ability to compare potential sites on their forecast sales, online impact and cannibilisation on the existing estate
• Understand the similar existing stores in the estate, and surrounding competition
• Explore catchment characteristics; size, population, consumer groups and comparisons vs existing estate