New site analysis

Where should you open your next new store and how will this affect the sales of your existing stores?

You have many possible sites to open a new store, but how do you pick the right one? Using competitor and own store locations, paired with catchment areas and demographic data, we analyse the impact on opening stores in various locations and forecast sales.

What will the cannibalisation be to own stores? What would the customer profile look like? Compare the different possible opening locations to identify the best option.