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How can you evaluate the performance of a newly launched app?


This dashboard analyses the performance of a newly launched app at an airport, looking at KPIs such as downloads, pushes, views and redemptions.

Key benefits provided by this dashboard are:

  • Understand the marketing efficiency of different marketing campaigns and offers
  • Identify consumer demographics to help you develop effective marketing
  • Analyse time series offer level performance to discontinue and continue under and over performing offers
  • Identify most suitable retailers for vacancies and co-location in travel hubs
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