Accenture Interactive has achieved Adobe Partner Specializations for both Adobe Analytics in the Americas and Asia Pacific and Marketo in the Americas, joining our existing specializations in Adobe Campaign and Adobe Experience Manager. This impressive number of specializations across the Adobe Experience Cloud brings unprecedented capacity, capability, and consistency to our implementation and optimization of Adobe solutions. Such specializations are foundational to our core mission to design, build, and run the best experiences on the planet for our clients.

Obtaining Adobe Partner Specializations requires Adobe Solution Partners to meet stringent criteria – including maintaining a threshold of certified experts across Business Practitioner, Architect, and Developer Roles. Following an exam, certification credentials are maintained through regular testing, ensuring that Accenture Interactive’s Adobe Experience Cloud practitioners are always up to date on the newest platform features and use cases. In practice, Adobe often taps Accenture Interactive’s experts for help developing the certification exams to ensure the tests map to real-world scenarios relevant to our customers’ needs.

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Adobe partners must also demonstrate several successful client implementations, confirmed through detailed customer references. For example, the Adobe Partner Specialization for Marketo in the Americas requires partners to maintain (at minimum):

  • 8 Marketo Certified Experts (MCE)
  • 2 Marketo Certified Solution Architects (MCSA)
  • 2 Marketo Sales Accreditations
  • 3 customer references

To earn these certifications, Accenture Interactive’s Marketo experts gain real-world experience on the platforms over the course of multiple years and must develop a comprehensive technical understanding of the platform that includes 40 hours of deep-dive study followed by our proprietary four-day, instructor-led Marketo Business Practitioner Workshop. Certification for Adobe Analytics follows a similar path.

Together, these new recognitions underscore the breadth and depth of Accenture Interactive’s technical proficiency around Adobe Experience Cloud solutions, as well as our acute focus on nurturing expertise to design, build, and run experiences that make people’s lives better, more productive, and more meaningful.

Cindy Saucedo

North America Adobe Lead

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