Accenture Interactive Operations will launch its new Experience Activation Network on September 24, 2019, with the opening of our largest and most advanced Experience Activation Center yet in Mumbai.

This new center will be the catalyst of our Experience Activation Network – a collection of state-of-the-art sites worldwide designed to power brand experiences.

The comprehensive network harnesses talent, technology and process innovation through SynOps for Marketing to deliver dynamic experiences across all consumer touchpoints and channels.

The choice of Mumbai as a new location is important. Today, India is among the top-three global economies in terms of digital consumers. With 1.3 Billion citizens and an average age of 29, this generation is primed to be both major consumers AND architects of digital experiences for India and the rest of the world.

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Activation Center in Mumbai

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One of the largest concentrations of marketing expertise

Accenture’s latest research shows that 83% of CMOs don’t know how to transform their operating models to deliver hyper-relevant customer experiences at a global scale. And with increasing emphasis on the customer experience as the primary driver of competitive advantage and growth, it’s up to CMOs to lead the charge within their organizations to reinvent operating models.

The Experience Activation Center in Mumbai and our larger Experience Activation Network is dedicated to helping marketing professionals accomplish this new mandate by driving sustainable growth and providing the technology, expertise and resources needed to capitalize on the opportunities that lie ahead.

In addition to the new Center in India, our Experience Activation Network consists of centers in Italy, Spain, Poland, China and Costa Rica, all dedicated to activating, optimizing and scaling brand experiences to deliver marketing-led growth. Each activation center is connected to more than 100 Accenture Innovation locations around the world to seamlessly deliver the best of the company’s investments to clients.

This network is among the world’s largest concentrations of marketing activation experts, bringing together tens of thousands of professionals, from data scientists to programmatic experts, graphic designers, platform practitioners, content production specialists and ecommerce experts.

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Accenture Interactive Operations to launch global Experience Activation Network to help clients deliver dynamic brand experiences.

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Discover 160,000 square feet of experience activation

The Mumbai Experience Activation Center is unlike any other facility available in the industry, with more than 160,000 square feet available to serve more than 30 clients across 75 different countries, including highly skilled and diversified professionals with multilingual capabilities.

Two full floors will be dedicated to design-thinking spaces, immersive demonstration zones and interactive digital surfaces, as well as open collaboration zones for clients to co-create alongside industry-specialized teams. The facility’s diverse capabilities and 24/7 support will allow clients to build and deliver the best customer experiences on the planet.

Providing CMOs with the tools and insights they need to succeed

Marketing executives from leading organizations embarking on bold transformations with Accenture will attend and speak at the Mumbai launch to share firsthand stories of marketing operations re-invention. Industry leaders from leading companies such as Shell, Google, GlaxoSmithKline, CVS Health, HfS Research, Salesforce and ByteDance will come together to discuss how they have deployed emerging technologies, a global shared services model and process innovation to drive experiential-led growth.

In addition to showcasing some of the most exciting and advanced projects and technology solutions, the launch event will highlight how Accenture Interactive Operations is helping clients succeed with intelligent operating models enabled by SynOps – our human-machine operating engine. Powered by data, applied intelligence, digital technologies and exceptional talent, SynOps powers breakthrough customer experiences, tangible business outcomes and viable long-term growth.

Nikki Mendonça

Global President – Accenture Interactive Operations​

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