Internet of Things—Connecting Online and Offline
SMBs are leading the charge to connecting online and offline, particularly retailers that have had to quickly bolster their online shopping capabilities (in some cases for the first time) and figure out how to make in-store and curb-side pickup work. This has created a strong need for IoT technologies, most notably scanning and the extension of mobile point-of-sale solutions. As companies continue to emphasize track and trace, mobile vaccine verification and workplace management, IoT will become even more important for those returning to the office or store.
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The fact is, the SMB market today is exploding for high-tech providers as SMBs increasingly turn to technologies to strengthen their resilience and ensure business continuity in order to survive. The question, though, is how to find the opportunities in a market that’s not only expansive, but also diverse. Insight on SMB challenges are paramount for high-tech companies to craft relevant offers and avoid missing out on chances to bolster customer relationships or create new ones. If done right, high-tech companies can quickly recognize the demand signals and respond with the right offers and engagement.
One answer is to leverage a capability like Accenture’s Intelligent Revenue Growth (IRG) platform. IRG brings together the right data and advanced AI and machine learning models to help high-tech companies identify SMB behaviors that signal a potential need for an offer; create and execute campaigns to engage prospects with highly personalized communications and offerings; and ultimately qualify prospects and inspire the purchase.
At its core, IRG collects rich and relevant data: It starts with a treasure trove of customer data, which IRG augments with industry-specific and third-party data, as well as “dark” data available across the web (websites, news outlets, and social media channels)—all of which is fed into advanced AI and machine learning models for analysis. With this capability, a high-tech company could, for instance, identify all the SMBs that recently announced termination of leases and the closure of stores or offices, and then create highly tailored proposals that can help the SMBs make that transition. All at a price that fits an SMB’s budget. As the high-tech provider continues to have conversations with SMB prospects, IRG’s AI and ML models generate additional insights on the prospects and can help the provider close the sale.
IRG can be a true game-changer for companies—like high-tech providers—feeling the pressure to boost their top and bottom lines. IRG can help high-tech providers sort through the vast, disparate, and complex SMB landscape to identify where SMBs are in their COVID-19 response journeys. This understanding allows a provider to adapt to specific intents and provide solutions that best meet an SMBs’ needs. In a forever-changed business landscape, this is a prescriptive recipe for ongoing relevance and profitable growth.
Disclaimer: This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors.
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