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Jing Li
Digital Strategy Manager, San Francisco
June 20, 2019

My Journey from the Peace Corps to AI Chatbots


Prior to joining Accenture, I served in the Peace Corps in the Ukraine, where I focused on my passion for youth and community development.

Now, I work with the world’s leading companies to build new digital products and design innovative digital experiences, enhancing the way they interact with customers, employees and partners through technology such as mobile apps, artificial and virtual reality, chatbots and voice-powered interfaces.

In both roles, my work transforms the way the world works and lives—and empowers sustainable change into the future.

Brainstorming, designing and innovating
As part of our Industry X.0 practice, I typically spend my days managing product development across multiple cross-functional teams. In addition to working with user interface/user experience (UI/UX) designers and business analysts who help define the user stories and requirements of the mobile app, I also bridge the gap between our mobile team and key stakeholders across various areas of the business to communicate the product roadmap, mitigate risks and manage dependencies.

As part of my day-to-day work on innovation strategy projects, I lead design-thinking workshops with my clients, where we work side by side to brainstorm new ideas, define current and future state journeys and build rapid prototypes.

My most recent roles have been leading mobile-product strategy teams, especially in the utilities industry, bringing ideas from concepts on paper to life in the app stores. I even helped bring one mobile app from requirements to market in around 120 days.

Social listening dashboards that toll the alarm bell
For one project, I worked with a utility client to help them expand, digital self-serve methods, such as social media platforms and mobile apps.

I helped the client configure and implement a new social media platform, which allows them to automate social “listening” dashboards to better analyze customer sentiment, improving their ability to react to crisis situations, such as storms or outages in their service territory. In addition, we delivered a social media operations plan to help the client frame up their social media governance processes and define a new operating model to engage across multiple areas of their business.

Fueling my passions inside and outside of work
My Peace Corps passion is still a driving force, but now I focus on youth and community development at Accenture.

I am actively involved in our corporate citizenship initiatives as the Accenture relationship manager for KIPP Bay Area, one of our Skills to Succeed nonprofit partners in the NorCal region. We work closely with KIPP across initiatives to help students build career skills such as facilitating remote resume reviews, mock interviews and career day events, hosting digital hackathons and partnering with Girls Who Code.

After a busy week at work, I love relaxing by hiking a trail and soaking up some scenic views. And as a former Division 1 athlete and lifelong competitive swimmer, I still try to swim twice a week, even when I’m on the road during traveling projects.


Build your network and stay curious
The best way to continue growing your career is to proactively manage your network, especially at a large organization like Accenture.

Build your network in the direction that you want to take your career. For example, if you’re interested in a specific technology such as AI-based chatbots, it’s important to actively network with others from that community of practice or that have experience working on artificial intelligence projects.

And stay curious. The Accenture teams that I’ve enjoyed working most with consist of people who are constantly learning, open to iterative feedback, love playing with new emerging technologies and always exploring how these technology capabilities could be applied across industries to help our clients solve their most complex business challenges.

Read more about what fuels Jing’s passions and her advice on building a career at Accenture Digital.

Transform the way the world works and lives with the work you do, every day. Find your fit with Accenture.



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