We’re reaching a tipping point where people are finally gaining more control of technology, rather than the other way around—and the implications are profound.
The reasons we’ve finally arrived at this transformational moment are explained succinctly in a recent blog by Daniel Le Jehan, Accenture Cloud First Applications EMEA and Latin America Lead. In his piece, Le Jehan focuses on the findings in the Accenture Technology Vision for Salesforce to identify key trends now empowering organizations to achieve even more in the era of the people-oriented intelligent enterprise. He writes, companies have an opportunity to “rethink and reestablish their place in the next evolution of business and society.”
That’s not an overstatement. The "People First" design thinking being employed by leading companies such as Salesforce is a true opportunity to embrace the fact that we are now in a consumer-dominated global economy.
With customer relationship management (CRM) solutions at the wheel, organizations are focusing on a true 360-degree customer experience—which have a direct impact on financial success. Helping to lead the way are big data with advanced analytics, the Internet of Things (IoT) and artificial intelligence (AI)—all of which are now able to work together to gather the right information about customers, consume and interpret that data, and swiftly present it to each organizations’ stakeholders. All of this to drive the kind of fast-moving business decisions that fuel increased productivity and growth.
What human-centered design looks like in action
This ability to understand and empathize with customers is unprecedented, as are the possibilities unleashed by human-centered design. This is perfectly exemplified by Salesforce Lightning.
The true potential of Lightning is here and ready to be taken advantage of by organizations. Adoption of Lightning continues to accelerate and is now the leading cloud computing platform for enabling organizations to develop and manage applications with capabilities that will help them achieve a customer-centric culture. Put it this way: if you aren’t starting to make the switch to Lightning you’ll soon be falling behind.
Lightning gained traction quickly in part because of Salesforce’s ability to utilize the strengths of its ecosystem—IoT, Cloud, Einstein Analytics (AI), Heroku (a IaaS that supports several programming languages, smartly acquired by Salesforce in 2010) Communities, and other components including partner applications available on the AppExchange.
But what exactly is Lightning?
It’s easier to talk about Lightning in terms of what it does, which is a lot. In addition to providing an actionable 360-degree view of customers with accuracy never before achieved and creating a foundation for a more robust development framework than previously available with Salesforce, its helps cement relationships with present customers and acquire new ones. As for the “What is it, exactly?” question, let’s break it apart, because that will help explain the whole. In addition to evolving customer-centric technology in recognition that application design needs to be simpler and easier, Lightning:
Completely overhauls the user experience (UX) and the user interface (UI) with ubiquitous access
Revolutionizes application building methodology with a state-of-the-art development framework, including new tools from Salesforce such as Lightning App Builder, Lightning Design System, Community Builder, Salesforce DX, and others
Expands the Salesforce ecosystem for its customers even more with ready-made applications and components
Is a giant leap forward in terms of CRM application security architecture because it utilizes much of the most modern application and web development standards
This is not the "flavor of the month"
The true significance of Lightning is easy to overlook. It is much more than an evolution. It is a tectonic shift, a landslide of a step forward that creates a new path and new capabilities for advanced UI / UX and application design. As a result, it can—and already is—facilitating customer relationships that are deeper, more prosperous, longer-lasting and far more satisfying for all.
Next: How to quickly move to Lightning
Next, we’ll be discussing leading practices for making the move to Lightning and tips and tricks for getting the most out of it. Meanwhile, for a sneak peak, read this POV on the importance of user interface/ design and how Lightning is accelerating human-centric design thinking and improving the user experience.