Accenture Recruitment
Accenture Recruitment
December 04, 2017

An Inclusive Theater Experience for the Hearing Impaired

VR Goggles

Digital technology is pushing boundaries every day, transforming the way we work, live and play. Now it’s transforming the theater experience, making it more accessible for everyone.

London’s renowned National Theatre is dedicated to creating great work and making it available to all, and as Partner for Innovation, Accenture is committed to our shared ambition to push boundaries across both the arts and industries, through digital innovation and dynamic storytelling. Through a new collaboration with Accenture Digital, the Theatre is transforming and personalizing the theater experience for hard-of-hearing patrons.

With Accenture’s support and expertise, the Open Access Smart Caption service has combined smart captioning and the power of augmented reality, integrated within the National Theatre’s speech following software and audio description service, to create a personalized theater experience. Delivered on the latest Epson Smart Glasses, users can see captions perfectly synced with the actors’ performances right in front of their eyes, from any seat in the auditorium. They can even customize the way the captions appear, from the size and color of text to the way the words scroll across the screen. No more limited showings in only select seats, watching captions scroll by on distracting, off-stage screens.

This pioneering program will offer all National Theatre audiences more choices and a better theater experience. The collaborative project will allow the National Theatre to have fully functioning, always-on augmented reality captioning systems in all three of the National Theatre’s auditoriums by late 2018, opening the door to transformative innovation across the arts and other industries in the future.

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Soledad Zarate • December 20, 2017

It is very exciting to have new solutions that grant accessibility to the theatre for the deaf and the hard of hearing. However, your video only shows feedback from hearing viewers, which in this case is totally irrelevant. If the product is designed and made for the deaf and the hard or hearing audiences, I would expect to hear their views. Can you share any feedback from the relevant potential users? Many thanks.

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