London’s renowned National Theatre is dedicated to creating great work and making it available to all, and as Partner for Innovation, Accenture is committed to our shared ambition to push boundaries across both the arts and industries, through digital innovation and dynamic storytelling. Through a new collaboration with Accenture Digital, the Theatre is transforming and personalizing the theater experience for hard-of-hearing patrons.
With Accenture’s support and expertise, the Open Access Smart Caption service has combined smart captioning and the power of augmented reality, integrated within the National Theatre’s speech following software and audio description service, to create a personalized theater experience. Delivered on the latest Epson Smart Glasses, users can see captions perfectly synced with the actors’ performances right in front of their eyes, from any seat in the auditorium. They can even customize the way the captions appear, from the size and color of text to the way the words scroll across the screen. No more limited showings in only select seats, watching captions scroll by on distracting, off-stage screens.
This pioneering program will offer all National Theatre audiences more choices and a better theater experience. The collaborative project will allow the National Theatre to have fully functioning, always-on augmented reality captioning systems in all three of the National Theatre’s auditoriums by late 2018, opening the door to transformative innovation across the arts and other industries in the future.
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