Competition for jobs is fierce. And first impressions last long. These quick fixes can give your online profile an instant face lift—no surgery required.
1: Start Strong
Your profile headline is just that—a headline (not a job title). So, make it punchy, relevant and meaningful to employers. Keywords in your headline are more visible to online search engines, and could increase your visibility in search.
2: Say Cheese
First impressions count, so your photo is vital. Make sure you have a professional image showing your head and shoulders. Remember to smile—people want to see your face.
3: Long Story Short
Use your summary to outline your experience and background. Be sure to provide contact details, so people you aren’t connected with can reach you. And if you want to optimize your search, remember to use relevant keywords.
4: Be a Role Model
Include an impactful role description, emphasizing how it’s relevant to employers.
5: Press Play
LinkedIn lets you include videos, photos, presentations and other documents, so use multimedia to make your profile stand out.
6: Show Your Skills
Put the most relevant skills at the top. And ask for endorsements—the more you have, the better your profile will be ranked.
7: Get Rave Reviews
Recommendations by colleagues and clients can be helpful. Think of them like reviews on travel websites. Aim for 4–6 recommendations, and try to ensure they are relevant to your experience.
8: Team Up
Joining groups can help you identify, connect and engage with prospective employers (social sourcing). And they keep you informed about what’s going on within your industry.
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