Jina Braynon
Jina Braynon
Management Consulting Senior Manager
July 19, 2018

How Do You Keep Pace with Change? You Reinvent!

Change is good. And don’t let anybody tell you otherwise.

In the 14 years since joining Accenture straight out of college, change has positively shaped and characterized my life. In this time, I’ve helped clients manage change in their organizations, inspired change in other people’s lives—and reinvented myself.

You could say I’ve dedicated my whole professional life to promoting change, and to making sure people aren’t afraid of it.

The impact of change
In my consulting role, my focus is on change management. My job is to look at the impact that change has on the people within an organization. I help them understand change and feel part of it, and I make sure they have all the information they need to know about it. At the end of the day, despite the best ideas and revolutionary technology, if people are against change, it won’t happen.

Some of my favorite projects have been working on the citizen-facing online portals we’ve created on behalf of the government. Giving citizens the ability to request services with far greater ease has been hugely rewarding. And having access to Accenture’s depth and breadth of skills makes that job so much easier. I’m able to go into public-service client meetings and show them how our solutions work for other organizations.

Demonstrating time and again our innovation, expertise and capacity to successfully implement large-scale technological projects makes change easier to accept. The knowledge that someone else tried it first—and succeeded—makes a clear difference.

Reinventing myself
When it comes to personally experiencing change, one of the best things about working at Accenture is the ability to reinvent yourself. You’re actively encouraged to take on new opportunities, like when I made the leap from working in marketing to change management.

In our supportive work environment, our leaders see something in you; they nurture and support you, and they help you grow. You receive all the exposure needed to advance to the next level, to take on additional responsibilities or to explore different areas. For me, it’s hugely gratifying to feel that investment; to be trusted and capable of accomplishing something new.

Change for good
The feeling of support inspires me to promote and encourage change in the lives of others. I do this through my involvement in community service and my work with Covenant House, an organization that provides shelter for homeless youth and equips them with skills and resources to find a job, reconnect with family or live on their own. With Accenture’s vast repository of skills, we create mock living situations to help facilitate growth.

For example, I once mentored a young lady to help her prepare for a job. I gave her advice on how to prepare a resume, what to wear in an interview and what to say. She told me later that the experience made her realize she needed to go back to school to get a higher education. It provoked real change and made her feel that she could aspire for more. And that, for me, is what it’s all about.

My experiences with change have taught me that to be successful in consulting—or in anything, for that matter—you need to be open to new experiences. Don’t sit back and wait for something to happen. Be clear about the change you want to see, and make it happen. Be proactive in setting your goals, and then talk to the people that can help you achieve them.

Above all, don’t stay still, because you know the rest of the world keeps moving.

Ready to do work that inspires change in the world? Find your fit with Accenture.

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