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February 16, 2016
2016 Tech Trends: Platforms, Disruption and Digital Trust
By: Brags Srinivasan

Companies need new cultures where technology empowers people to evolve, adapt and drive change to move toward new strategic objectives.

We’ve come a long way in a short time. Technology on its own, will not be enough to propel organizations toward their new strategic objectives. Winners will create corporate cultures where technology empowers people to evolve, adapt and drive change. This year’s Accenture Technology Vision 2016, highlights five emerging technologies. As I pointed out in my last blog, you’ll see our “People First” theme flows through each trend. This week I’d like to share the remaining three trends:

Platform Economy
The Platform Economy trend is about building the foundation for new value creation in the digital era. Every company needs to master digital technologies to build successful platform business models in order to grow and protect the profitability of their core business. However, the next wave of disruptive innovation will arise from the technology-enabled, platform-driven ecosystems now taking shape across industries. Having strategically harnessed technology to produce digital businesses, leaders are now creating the adaptable, scalable and interconnected platform economy that underpins success in an ecosystem-based digital economy.

Predictable Disruption
In a time of predictable disruption, digital ecosystems offer a tremendous competitive advantage. As more companies build or partner in industry platforms, new digital ecosystems are growing around them. These digital ecosystems will become the foundation for the next major stage of technology and economic disruption.

Unlike technology revolutions of past eras, the disruptive forces of ecosystems can be predicted with a fairly high level of certainty. Using industry knowledge, companies can map out ecosystem scenarios—unveiling disruptive opportunities and threats.

Digital Trust
Managing data and implementing digital ethics are core security strategies for leading life sciences companies because trust is the cornerstone of the digital economy. Without trust, digital businesses cannot use and share the data that underpins their operations.

To gain the trust of individuals, ecosystems and regulators in the digital economy, organizations must possess strong cybersecurity and ethics at each stage of the customer journey. And new products and services must be designed to be ethical and secure.

In my next blog series, I’ll share examples of these technologies coming to life in the life sciences industry.

To learn more about these trends, read the 2016 Accenture Technology Vision

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