January 20, 2017
Fjord’s top trends swing post-truth in 2017
By: Accenture Recruitment

Fjord Trends 2017

As we usher in 2017, it’s time to reflect on the roller coaster that was 2016. The year’s happenings were unpredictable and erratic at times, but still, trends emerged, especially in the technology sector. Fjord, the design and innovation arm of Accenture Interactive, has launched its 10th annual Trends report, identifying eight key areas that the company predicts will affect the way we live, work and shop this year.

More than 800 designers and developers contribute to Fjord’s success, and also provide their unique insights to create the annual trend’s report. The group has identified three underlying themes for 2017:

  1. A shift from designing for device to designing for environment. Rather than focusing on our mobile technology, we’ll focus on the ways we can best integrate it into our surroundings. It’s not just about the smartphone anymore — it’s now also about the smart car and the smart house, and the AI (artificial intelligence) that controls it all.

  2. The evolution of the way we interact with business. Technology will continue to evolve and drive the way businesses communicate with consumers. Instead of focusing on storytelling, they’ll now focus on storydoing, with the rise of popularity of live content and raw, personal stories.

  3. A post-truth focus on building trust. It’s the year of “post-truth” — the Oxford Dictionary’s word of the year — which means the public is past the point of being influenced by objective facts. It’s called content saturation — we’re constantly plugged in and hit with information from all sides. It’s up to organizations and brands to cut through the clutter to share messages that demonstrate authenticity and develop relationships to build trust with consumers.

View Fjord’s Trends report in depth, including a review of the eight key trends for 2017, here. For a look back at the last decade of innovation, as well as the company’s past trend hits and misses, check out this video.

Check out the Fjord careers site for opportunities to join an innovative team that’s leading the way in the evolution of technology.

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