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As businesses move to post-pandemic recovery, what will the future look like?

It’s going to be green, according to Gianfranco Casati, CEO, Accenture Growth Markets.

And the way we’re going to get there is through a “magic mix” of purpose-driven technology and human ingenuity.

Gianfranco shares his thoughts on the importance of business, government and society collaborations to help reimagine, rebuild and transform our global economy. And how to help future generations develop the career skills needed to create a sustainable world that’s better for us all.

The future of business is green

Companies are moving to business models that work directly with consumers or other businesses, and customers are doing the same. Intermediary businesses need to prepare to reinvent themselves or face the risk of becoming irrelevant.

The businesses that will thrive are those whose goals and/or products are focused on sustainability. And businesses that will arise are those in emerging industries, especially in the “green” space, such as renewable energies and waste management—everything associated with green development of the world.

Advice for the next generation

Today’s children and future workforce need a combination of tech acumen and human ingenuity to be successful.

When asked by parents how they can best help their children build a sustainable and future-forward career, I reflect on my own experience. When I asked my father permission to leave the family business and try something new, he gave me the freedom of choice.

Offering children the freedom to pursue their dreams allows them to direct their passion and commitment into creating something new—it inspires their ingenuity.

It’s also imperative to help people build skills that can be adapted to what’s next. As the next chapter opens up for careers, this next generation will need technology acumen as a foundation to apply their ideas—and to do extraordinary things.

Looking ahead to a sustainable future

Our “Conversations with Casati” video series offers my views on successful, sustainable business and careers.

Episode 1: From small town to dream job

At 23, I left my small town in northern Italy—and my family business—to explore the world and blaze a career path of my own. With a little human ingenuity and a willingness to take some risks, you can do the same.

Episode 2: Reality surpassed the dream – Accenture 20 years after IPO

Our more than 500,000 people across the globe are applying leading-edge technology to help reinvent the future. Now is a great time to join us.

Episode 3: Industry of one

Technologies such as artificial intelligence (AI) are opening new doors and creating new types of jobs that will be available in the future. We’re making sure our people have the skills they need to succeed.

A fresh new purpose

Last year, we launched a new purpose, magnifying and augmenting human ingenuity while leveraging technology to benefit our clients, our people and society as a whole. It’s what we do, every day.

Our work is not only unique and visionary, but also helps leave a truly lasting impact on the world in which we live.

Join us, and help us create a more sustainable future.


Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.

This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document refers to marks owned by third parties.  All such third-party marks are the property of their respective owners.  No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.


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Gianfranco Casati

Chairman – Growth Markets

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