Digital Transformation Playbook: What you need to know

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There’s a digital revolution happening. It’s customer-centric and it’s changing not only how businesses operate, but how you work, too.

As you build your career in an increasingly digital world, it’s vital to stay up-to-date with the latest trends and innovations guiding the future of business.

The Digital Transformation Playbook, a new tool from Accenture Interactive and Adweek, guides marketing and media execs in their transformation journey, where focusing on the consumer is key to staying relevant and competitive.

The journey will be full of twists and turns. Accenture Interactive and Adweek created the Playbook to bring the definition of digital transformation to life. Each chapter takes a deep dive into key themes businesses face along their path to digital.

Here's a peek into the Digital Transformation Playbook:

• Four Possible Career Paths for Every CMO Today. Chief marketing officers are facing new challenges as their roles evolve. See what’s changing, and how they can seize the opportunity to help drive corporate transformation.

• How Marketing Must Evolve as Smart Devices Impact the Industry. As digital continues to blend with physical, see why the spotlight is shifting to the best ways to use digital as an invisible enabler of physical and sensory experiences.

• Four Ways You’re Doing Personalization Wrong—and How to Get It Right. Learn how to move from communication to conversation with consumers, and see how much privacy people are willing to give up in order to have personalized experiences.

• Why Empathy Is the Key to a Positive Brand Experience. It’s time for CMOs to reach beyond the traditional role of marketing and advocate on behalf of the customer.

• It’s Time to Stop Waiting for Permission to Create Customer Experiences that Resonate. Extensive risk management holds brands back. Instead of just innovating for innovation’s sake, create experiences that make lives better and more efficient.

• There’s Power in Consumer Data. Brands not in control of their data are missing out on vital audience engagement.

The people of Accenture Interactive are partnering with the world’s leading brands as they transform their businesses and customer experiences.

Find your fit with our team, and help guide companies through their journey from digital disruption to transformation.

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