COVID-19: 5 new human truths trending now
April 13, 2020
April 13, 2020
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The COVID-19 crisis has forever changed our experience of being a customer, an employee, a citizen, a human being.
Even when things go “back to normal,” it will be a new kind of normal. We can expect to see behavior change at scale for some time.
In this COVID-19 thought leadership series, Managing the human and business impact of coronavirus, we address 5 new human truths that experiences need to address, as businesses learn to respond to rapidly changing human attitudes and behaviors.
Organizations will need to design, communicate and build experiences people need and want based on evolving human truths.
The first step is to dig deep to understand the likely implications of COVID-19 on human experience and start to respond—today.
Five major human elements of people’s behavior that are likely to shape a new human experience include:
The formula for business success, now and into the future, during this critical time?
Listen, pivot, learn and reassess.
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