Accenture was recently included on Interbrand’s annual Best Global Brands list. Accenture’s brand value increased 4 percent from last year $9.882 billion, placing us at number 44 among the top 100 of “the world’s most valuable brands.”
Interbrand is a global branding consultancy, and it compiles the Best Global Brands list by rating three elements:
Financial Performance (based on current performance and forecasted growth)
Role of Brand (how likely the particular brand is to influence the buyer) and
Brand Strength (the brand’s ability to “create loyalty and, therefore, sustainable demand and profit into the future”).
In this year’s ranking, Interbrand recognized the evolution of our operating model, writing that “By moving from its former ‘Consulting, Technology and Outsourcing’ line-up to a new focus on ‘Strategy, Digital, Technology and Operations,’ Accenture is now better positioned to capture increased opportunities online.” Interbrand also commented that “Accenture’s services have never been in higher demand, with record levels of both booked and recognized revenue.”