When’s the last time you did an internet search—on yourself?
If you’re looking for a job, now is a good time to do just that. A recent CareerBuilder survey says that 70 percent of employers use social networking sites to research candidates during the hiring process.
“Everyone should be the entrepreneur of their own life,” says Reid Hoffman, co-founder of LinkedIn, partner at Greylock, bestselling author and host of Masters of Scale.
In episode five of our Pivot to the Future podcast series, will.i.am and Accenture’s Omar Abbosh sit down with Reid, kingmaker, partner at Greylock and Co-founder of LinkedIn.
He shares the rules LinkedIn lives by to navigate around social media pitfalls and explains why the platform is not so much a social network as it is a network to be social—and professional.
What sets LinkedIn apart LinkedIn was developed as a professional space for people to connect, find opportunities and have the same kinds of conversations you’d have with co-workers in the office. That’s one of the things that separate it from other social networking sites—it’s not an “anything goes” atmosphere.
What’s the best ways to put LinkedIn to work to help land your next job?
Seven tips for using social to find a job:
Grab their attention. Make your profile headline punchy, relevant and meaningful to potential employers. And use keywords that will help increase your visibility. Include a photo to add the human element.
Write and share content that relates to your field or areas of interest. This will help showcase your knowledge and experience and help establish you as an industry expert.
Keep it professional. Maintain the same image and level of respect for others that you would present in a professional work environment. If you wouldn’t say it or show it to someone in the office, don’t say it or show it online.
Use your communication skills. Pay attention to detail, including using proper spelling and grammar. The way you communicate and present yourself is important in all aspects of your career, and recruiters will take note.
Add media. LinkedIn lets you include videos, photos and other file types. Use multimedia to liven up your profile and make it stand out.
Ask for endorsements. Connect with colleagues and clients and ask for endorsements of your strongest and most relevant skills. Personal recommendations go a long way.
Network and engage. Stay up-to-date about the latest in your industry by joining networking groups. They can also help you identify, connect and engage with prospective employers.
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