In a recent LinkedIn post, Accenture Managing Director Digital Marketing Katrina Klier discusses the differences between different digital users, and how those differences can be leveraged in your organization. She examines each Digital group and shares personal examples of the differences in the choices they make every day.
Digital Natives: People born after 1980, who grew up with technology and the Internet.
Digital Immigrants: People born before the widespread availability of technology and the Internet, so the language of digital was initially foreign to them.
Digital Pioneers: Digital Immigrants who led the charge into the digital space. They may be of any age, from any background.
Which group are you in, and how would you leverage the natural instincts each of these groups in your organization?