With LinkedIn becoming an increasingly ubiquitous tool for online job searches, our Recruiters have compiled some tips to help you make the most of your profile.
More than your profession, your profile should speak volumes about your professionalism. It’s important that you convey your achievements, but don’t overstate your role—make sure you aren’t tripping over the fine line between pride and arrogance.
Words matter. When someone’s reading what you’ve written, they are not just assessing the content, they’re assessing your ability to communicate.
Discretion matters, not just in terms of your employers and colleagues, but your clients, too. Accenture has found that a lot of profiles mention clients and work—be sure you’re not betraying a confidence if you mention a client. Just as we honor client confidentiality, we expect successful candidates to do the same.
Optimize your profile. More is not necessarily more, so keep it relevant and not text-heavy. If you’re talking about trends, make sure the content is up to date. That means delete the content that’s outdated.
When a recruiter searches LinkedIn, two aspects of a profile are most prominent: the number of connections you have and how active you are. These two factors affect whether you’re ranked as a top candidate, so invest in building a network of at least 80-100 connections. We’ve said it before but, if you want to get noticed, work on actively showcasing your ideas, or commenting/participating in groups on threads, or maintaining a blog. However you prefer to network, do it.