You've consolidated your social media accounts, and learned to hone your voice —congratulations! Now how do you amplify your social experience? Below are some tips for optimizing your efforts on social media.
When using a public Facebook profile, keep in mind that this channel really is a "social" network. Be sure to engage with others, like and share their content. To make the most impact, include images or videos in your posts whenever possible. Consider limiting your posts to once or twice a day as this frequency is considered appropriate when using Facebook for business purposes.
On LinkedIn, filter what you want to post through a professional lens. LinkedIn is more about business than pleasure, and your communications on this channel should geared to a professional audience. Whatever you post here can reflect your POV in your field or area of interest, and demonstrate how you are likely to engage as an employee. Daily posts during the work week can be effective for this channel.
On Twitter, brevity is your best friend. With a limit of just 140 characters, there isn’t room to say much, so it’s important to be succinct and to the point. Don’t forget to use #hashtags, as this is how people will easily find you and your content. Also, Twitter users expect a high volume of "real time" information, so this is the best channel for more frequent posting.
Tools of the trade
Consider signing up for a Gold/Pro membership on LinkedIn to help understand which keywords are bringing people to your profile. Think about the terms you want people to associate with you and optimize your profile to incorporate these.
Tools like Bit.ly and Hootsuite can provide insights into whether your links across various social platforms are being opened by followers, which is a great way to determine what they find interesting or valuable.
Update everyone you know in one go…
If you have a profile on multiple social accounts, check out different publishing tools like Buffer, Sprout Social and Hootsuite, which allow you to post updates across all of your social networks from one place. You can also schedule what time your posts will be published.
Tell us what you think. Please share your best tips in the comments section below.
We’ll conclude our Building Your Brand series in the next installment: the personal touch.