September 11, 2015
In London, Accenture gives young entrepreneurs a running start
By: Accenture Recruitment

Supa Mart

For a company of problem solvers and innovators, the dual “Supa-Market” and #Placemaker hackathon events in London provide a great opportunity for Accenture people to offer insights, advice and mentoring to 18- 24-year-olds to help them build their own businesses. Accenture’s Digital and Innovation teams in the U.K. joined other corporate sponsors in support of the Supa Academy's inaugural Supa-Market event, an initiative to teach young people entrepreneurial skills.

Supa-Market participants, many of whom were either full-time students responsible for their own living expenses or had a family income of less than £25,000 per year, operated their own “pop-up” retail stores over a two-day period. They sold a variety of retail goods while polishing their business ideas and sales pitches, with a chance at receiving financial support for future business endeavors.

In the backdrop of the Supa-Market 200-plus stalls, the #Placemaker hackathon leveraged technology and innovation to connect buildings, businesses and bodies. #Placemaker wove insights from Accenture’s research and market data with firsthand experience from real end-users, creating five working solutions designed to drive foot traffic—and, subsequently, business—to underutilized spaces around London. #Placemaker was staffed by volunteers from Accenture, the XDs (Experience Design Group) and Supa-Academy participants, who worked together in the cross-disciplinary teams.

Samad Masood, who leads Accenture’s Open Innovation program in the U.K., explained that the program actively works with and supports start-ups. “These kinds of initiatives are wonderful opportunities for us to use our expertise, contribute to the community and have some fun at the same time,” Masood said. “We’re a company full of problem solvers. Why not apply this skillset outside of our typical day jobs and create real ideas that can change lives?”

Learn more about working at Accenture and other events like this one.

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      GlennPlace • April 7, 2016

      A running start. Good to hear this. But it requires lots more startup. For this, should entrepreneurs refer few sites or to the experts?

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