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STATE OF NOW

Technology is making the world smaller through platforms that connect audiences with content, information and services that blur the lines between the virtual and physical. Marketing leaders today say 34 percent* of their budgets are spent on channels (video advertising, SMS, mobile, native advertising/sponsor content) they didn't know existed five years go.

A hot spring is bubbling with new possibilities for marketers. By shifting business environments to cross-media integration, unleashing the power of advanced analytics and establishing tools for predictability and measurability, companies can inspire the “new connected consumer” with experiences that delight them, thereby driving engagement and revenue growth.

It is now critical for media operators to understand, and deliver, on exactly what audiences are demanding.

GET PERSONAL

Virtual and digital worlds are blending and audiences are wedded to personalized experiences—as a reality. To address these shifts, marketers need to up their game and drive “intelligent and intuitive businesses."

AI ON DEMAND

Audiences expect to engage with platforms that “get them.” AI with Machine Learning can provide data and automation efficiencies that deliver the most relevant ad, across the right channels at the ideal time.

DELIGHT WITH VERACITY

Today’s audiences are inundated with marketing messages—both real and fake. Marketers need to map the customer journey to deliver experiences that both delight and prioritize safety.

WHAT IS IT?

THE ACCENTURE MULTIMEDIA ADVERTISING PLATFORM

Leveraging process automation and advanced analytics, the Accenture Multimedia Advertising Platform is a comprehensive and customizable platform that integrates artificial intelligence to accurately predict customer advertising preferences. While prioritizing privacy compliance, our platform is able to forecast highly qualified audience impressions over any digital platform—resulting in increased monetization of ad inventories across all digital sales channels. The Accenture Multimedia Advertising Platform empowers companies to move from a media-driven to a result-oriented advertising approach.

THE ACCENTURE MULTIMEDIA ADVERTISING PLATFORM EXPLAINED

CARLO IACOBONI
ACCENTURE INTELLIGENT ADVERTISING

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INSIDE THE PLATFORM

DATA MONETIZATION

Advanced Analytics platforms enabling business reporting, data discovery and predictive/prescriptive analytics for supporting Audience and Inventory Management


AD OPERATIONS INTEGRATION

APIs that fully integrate into your Traditional and Digital Ad Operations environment


MULTIMEDIA SALES AUTOMATION

Unique cross-media solution enabling traditional and digital sales proposal management in one platform

WHY CHOOSE THE ACCENTURE MULTIMEDIA ADVERTISING PLATFORM?

IMPROVED INVENTORY MONETIZATION

ADMINISTRATION COST REDUCTION

OPERATIONS COST REDUCTION


ACCENTURE MULTIMEDIA ADVERTISING PLATFORM APPLIED

With A-MAP your ad sales business transforms from "siloed" to a converged audience, data-driven, multimedia model.


GET IN TOUCH


Matt Gay

Advertising and Marketing Solutions


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Carlo Iacoboni

Multimedia Ad Sales Solution


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Lynn McMahon

Global Lead, Accenture Digital Advertising


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RE-IMAGINE YOUR DIGITAL VIDEO BUSINESS