The top ranking reflects the leadership position of Accenture Interactive, which combines the design, innovation and culture that clients expect from an agency, with the integration, scale, and technology of Accenture. Its market-leading position reflects significantly increased demand for its differentiated customer experience capabilities.
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According to Ad Age, digital overall captured 41.3 percent of U.S. agency revenue in 2015 – up from 39.7 percent in 2014. Ad Age’s annual Agency Report notes that the agency landscape continues to evolve, as traditional agency firms face competition in digital marketing from consulting, including Accenture Interactive.
Advertising Age’s 72nd Agency Report, published annually since 1945, includes rankings of the largest agencies and agency companies based on previous year’s revenue and is available at AdAge.com/agencyreport2016 or download the PDF.
Ad Age’s 72nd annual Agency Report includes rankings based on domestic and worldwide revenues for fiscal year 2015. Accenture Interactive ranked:
“Accenture Interactive is disrupting the digital agency landscape with our full suite of experience design, marketing, content and commerce capabilities. Our unique set of agency capabilities meld design- and brand-led thinking with analytics, mobility, technology and consulting, and deliver world-class execution at speed and scale. Together, we’re creating a differentiated model to help clients with their digital transformation initiatives and enable the next generation of business disrupters, and we’re proud that Ad Age has recognized our ambitions.”
Brian Whipple, Senior Managing Director, Accenture Interactive.
@AccentureSocial Really outstanding work from Accenture Interactive to make such rapid progress in the past few years.— MikeSutcliff (@MikeSutcliff) May 2, 2016
Fantastic efforts! https://t.co/3DhoHIzWcS— Craig Ridley (@_craigridley) May 2, 2016
Accenture Interactive partners with leading organizations to create delightful customer experiences with transformative business results.
We bring together design, marketing, content, and commerce services to serve today’s digital customer and drive higher levels of engagement, loyalty and performance for our clients.