About Rob

Rob Murphy is a managing director in Accenture’s Health and Public Service practice and the North America payer lead for our healthcare practice. As the lead for our health insurance business, Rob focuses on helping organizations transform their core capabilities through intelligent operations.

Rob has spent his 30-year career at Accenture leading large commercial insurers and Blue Cross Blue Shield organizations through performance improvement transformations by implementing people, process, and leading-edge technology solutions. With a recent focus on Medicare and Medicaid organizations, Rob has completed several performance improvement turnarounds that delivered revenue expansion and administrative and medical cost improvements.

He has led turnaround diagnostics and performance improvement efforts at large Medicare and other health plans and supported acquisition due diligence and integration planning efforts. Rob has managed post-merger integration initiatives for large health plans and implemented next-generation technologies to drive cost transformations. He has also supported the redesign of a multi-state commercial insurer’s core process, performance metrics, organization, facilities, and supporting technologies for its next-generation customer service and claims operations.

Rob has a master’s degree in healthcare science from the University of Florida and an MBA from the University of Florida. He currently resides in Minnesota with his wife Amy who works in behavioral health and is pursuing her master’s degree in addiction counseling. Rob’s two children have chosen palm trees over snow and are attending college in California. His daughter Peyton is freshman at San Diego State while his son Cole is a junior at Cal Poly.

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