Engage consumers with data-driven marketing

Name: Engage Consumers with Data-Driven Marketing
Start: 2019-02-14
End: 2019-02-14
Location: ROOM W311A, HIMSS19, Orange County Convention Center

February 14, 2019, 1:00 – 2:00 p.m.

Room W311A, HIMSS19

#InnovateLIVE

Renown Health reinvents the consumer experience by engaging members and building loyalty with data-driven marketing strategies.

Overview

Speakers

Overview

Renown Health's Chief Marketing Officer shares how to use customer personas, digital channels and analytics to drive tailored engagement, acquisition and loyalty tactics. Learn more.

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Location

ROOM W311A, HIMSS19, Orange County Convention Center

Room W311A, Orange County Convention Center, Orlando, Florida

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Speakers

Suzanne Hendery

Renown Health

As vice president and chief marketing officer, Suzanne advances the strategy and mission of Renown Health.

Linda MacCracken

Accenture Health

As senior principal, Linda works with healthcare organizations to translate business goals to customer engaged transformation.

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Engage consumers with data-driven marketing

Overview

Speakers

Suzanne Hendery

Linda MacCracken

Renown Health improves senior engagement

Don’t expect patient loyalty, earn it

Video insights: Patient engagement

Engage consumers with data-driven marketing

Overview

Speakers

Suzanne Hendery

Linda MacCracken

Related contents

Renown Health improves senior engagement

Don’t expect patient loyalty, earn it

Video insights: Patient engagement