Intelligent Payer: Health's New Future and Virtual Behavioral Health
Friday, October 9, 2020 | 2:00 pm -3:00 pm ET

The healthcare industry is adjusting to a new future brought about by COVID-19, impacting all business and growth strategies going forward. Material changes are on the horizon, necessitating a NewFUTURE framework to outmaneuver uncertainty and reimagine healthcare: seamlessly connecting care, society and work.

As this crisis continues to leave its mark, behavioral health has been elevated as top priority in the industry. Research shows that virtual behavioral healthcare services can eliminate access issues presented by traditional care methods. They remove geographic, physical and other barriers to free up clinician time and enable people to self-manage their situation more effectively. But will people use them? Accenture research points to material latent demand in these channels. A full 81% of consumers diagnosed with or experiencing a behavioral health condition "definitely" or "probably" would engage in a virtual channel.

Listen to this webinar to learn:

  • A new strategic framework to outmaneuver uncertainty and re-imagine healthcare, seamlessly connecting care, society and work
  • Legacy challenges impacting all stakeholders across the behavioral health ecosystem
  • Individual preferences for virtual behavioral health services and how those services can further expand treatment


Closing the Consumer Experience Gap webinar

Intelligent Payer: Closing the Consumer Experience Gap and Winning Back Switchers in Challenging Times

There is a gap between the experience that health insurance payers believe they are delivering and consumers’ perceptions as revealed by Net Promoter Score ratings. It’s more important now than ever before to employ strategies to reduce confusion, refine communications, and restore consumer confidence. By reinventing how they manage and measure end-to-end customer experience, health payers can strengthen one of their most important competitive assets. Research reveals that better service experiences are the key to win back switchers in the group business.

Thought leaders explore why "switchers" leave and how payers can win them back and the latest post-pandemic thinking and guidance for Chief Marketing Officers.

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