Pivot book
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“Pivot to the Future” candidly reveals how, professional services giant, Accenture courageously reinvented itself. In the face of massive changes it pioneered the practice of the #WisePivot, and doubled its market cap in just five years to more than $100 billion.

This book is much more than the story of Accenture. It’s a story built on Accenture’s real-world client work and its rigorous multiyear study of thousands of businesses across 30 industries. It includes numerous case studies that show how some of the world’s most prestigious companies are reinventing themselves. “Pivot to the Future” explains how to continuously invest across all three stages of the business lifecycle; the old, the now and the new. It is for leaders who are courageous enough to turn the threats of today and tomorrow into sustainable growth, and who understand that the wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention.

Net royalties will support the Hôpital Européen Georges-Pompidou in honor of former Accenture CEO, Pierre Nanterme.

AUTHORS' DEDICATION

Pierre image

In memory of our former chairman and chief executive officer, Pierre Nanterme (1959–2019). He was a dear friend, boss, mentor, partner, sounding board, sponsor, coach, and team captain to so many of us at Accenture. He repeatedly broke through the boundaries of status quo. He taught us how to think differently. And, most importantly, he showed us what we could be.

To honor Pierre’s legacy, we are donating our net royalties from the sales of this book to the Hôpital Européen Georges-Pompidou.

Chapter 1

The Trapped Value Gap

Continual improvements in digital and related technologies are creating value faster than companies, industries and society can absorb it. This is a kind of potential energy called trapped value. Targeting and releasing trapped value is the beginning of a new approach to strategic planning the authors call the “wise pivot.”

Chapter 2

The Seven Wrong Turns

Before engaging in a wise pivot, it’s important to understand the mistakes that can stop companies from recognizing and releasing trapped value. The authors call these mistakes the seven wrong turns. They include making the company too lean, creating a capital structure built to fail, losing one’s head, managing to Wall Street, relying on luck, serving regulators rather than customers, and anticipating customers who aren’t likely to show up.

Chapter 3

The Seven Winning Strategies

The authors present seven new strategic options with many examples. Some are companies that Accenture has worked with directly. Other examples are from a detailed research study (1,000 companies/12 industries) of the leaders’ winning ways.

Chapter 4

The Wise Pivot

Between late 2014 and 2018, Accenture’s market value doubled, reflecting the creation of $50 billion in new value. Given accelerating disruption and the growth of trapped value, instead of transforming companies must pivot, and do so repeatedly in order to evolve from today’s core business to tomorrow’s, and the one after that.

Chapter 5

The Old, Now and New

The wise pivot requires integration of strategies, specifically, across three different timeframes or business maturities:

  • The old — Transforming the core
  • The now — Growing the core
  • The new — Scaling new innovations

Chapter 6

The Innovation Pivot

A wise innovation pivot requires leaders to review and adjust their portfolios to change the shape, speed, and trajectory of pivots. One of the keys here is to concentrate innovation capabilities under a strong leadership team, with dedicated investment and defined innovation roles and responsibilities. This enables companies to embed innovation into their corporate DNA. Done right, innovation isn’t something they do. It’s something they are.

Chapter 7

The Financial Pivot

No company successfully pivots without a massive investment in the new. This requires changing commitments and allocations to capital assets across three levers: fixed assets, working capital, and human skills. Rather than following the money, companies must put it to work creating a brave new future.

Chapter 8

The People Pivot

For a successful people pivot, organizations must adjust the way they approach hiring and retaining talent. This includes leadership — the people pivot doesn’t just apply to the “troops.” It includes having the right combination of leaders across all three stages, and being open to contributions from talent sources well outside the confines of executives’ own offices. The wild card here is artificial intelligence (AI). The future is likely to be one in which employees and technology work together in new ways. We’ll still need people, albeit with new, different and constantly-evolving skills.

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“PIVOT TO THE FUTURE”

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ABOUT THE AUTHORS

OMAR ABBOSH

Chief Executive – Communications, Media & Technology, Accenture

Forward-thinking business leader who helped reinvent Accenture, a pivot that doubled the company’s market cap in five years.

PAUL NUNES

Global Managing Director – Thought Leadership, Accenture Research

Renowned innovator, author and speaker who researches technology-led changes in business and marketing strategies.

LARRY DOWNES

Senior Fellow – Accenture Research

Sought-after speaker and author on developing business strategies in an age of accelerating technological disruption.

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