Accenture Interactive

FJORD TRENDS 2022:
THE NEW FABRIC OF LIFE

To achieve sustainable growth and relevance, organizations must understand and respond to their customers’ motivations and behaviors. Fjord Trends tracks and clarifies changes in people’s behavior that will affect culture, society and business in the coming year, and guides organizations as they create new systems, products and services in response. 

The choices organizations make next might impact the world and its structure in more ways than we can imagine, and it all points to shifts in people’s relationships—with colleagues, brands, society, places, and with those they care about. Right now, organizations have opportunities to design new systems, and new ways of being. We can help define how best to stitch together positive relationships to create a fabric of life that’s good for people and the planet.

We reimagine experiences across industries, countries and entire businesses to deliver on the unmet human need and drive sustainable growth for our clients. Here's a highlight of just some of the experiences we have reimagined.

Customer experience capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver across the experience ecosystem.

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that’s good for people and the planet.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

25,000 consumers surveyed. 22 countries. 14 industries. 5 new potential growth drivers for brands revealed.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

Nearly 400 CEO interviews. Across 21 countries and 22 industries. A new blueprint for outstanding customer experiences and business growth.

ACCENTURE INTERACTIVE IN THE NEWS

Provocative research, game-changing client work and more—check out the latest Accenture Interactive news coverage.

The great mindset shift

Accenture Interactive’s Baiju Shah and Bill Theofilou share insights on what’s driving consumer buying values post-pandemic.

Innovation doesn’t need an ‘X-factor’

Leaders need to focus on these 4 tactics instead, explains Accenture Interactive’s Pat Connolly.

Marketers push back against creative burnout

Accenture Interactive’s Jeannine Falcone discusses the widespread burnout that marketing executives are feeling.

Join the team

Ideate, innovate, change the world, repeat. Be part of an elite team of talented people using design thinking to create experiences that win awards and make headlines.

team using design thinking to create experiences