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CAPABILITY


Software & Platforms

Advertising Platforms

CHANNEL OF CHOICE

Once confined to banners and video interstitials, today's in-app advertising has become big business, reaching billions of people each day. Creating functionality to monetize ad services is only part of the battle; sophisticated digital marketers know effective campaigns are backed by robust analytics and begin with the consumer journey in mind.

Beyond the obvious price to play as a viable advertising platform lies effectiveness, adoption, expansion and operational efficiency—factors that could either inhibit or boost your platform’s overall profitability.

WHAT WE DO

We are marketing and ad optimization specialists, concentrating on start-ups, large-scale platforms and everything in between.

We help our platform clients create advertising programs, scale for growth, retain and attract new ad bases and accurately assess (and communicate) the ROI of paid campaign spend.

SOLUTIONS WE PROVIDE

Accenture's solutions span advertising platform design, product strategy, AI-enabled technology and operations.

Specific capabilities include:



As the world's largest digital advertising agency, Accenture understands the ad buy continuum and expectations both from ad buyers and sellers. If ad revenue is a key revenue stream for your platform or you're interested in entering the market with an advertising offering, we're your first stop.

CONNECT WITH US


Robin Murdoch
Managing Director, Global Industry Lead, Software & Platforms

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Kevin Collins
Managing Director, Innovation Lead, Software & Platforms

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Martin Stoddart
Principal Director, Platform Experience, Software & Platforms

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WORK FOR US

As an innovation advisor, you'll work on the cutting edge of the technology ecosystem while helping to transform companies across industries through digital innovation. Join us, and see what your expertise and unique point of view can bring to the table.

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