Powering the platform future

Research-led insights into the evolving world of Software & Platform companies.

To keep pace with the rapidly evolving needs of our clients and partners, we have published a series of thought leadership examining the next generation of platform growth. Scroll down to read our insights:

Understanding the SMB landscape

Learn more about the relationship between enterprises and SMBs, and the importance and opportunities of addressing that perceived gap.

Explore why enterprises must build trust with SMBs and the reward for those that get it right.

A smart approach to segmentation can enable enterprises to build deeper, more trusted sales-generating relationships with SMBs.

Learn about the trust that SMBs place in their peers, and what it means for enterprises if they play the right role in nurturing SMB-to-SMB networks.

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Exploring the future of gaming

Learn what’s driving gaming’s massive growth, the changing demographics of the gaming universe, and the increasing importance of social interactions.

Why the shift online means the gaming industry needs to offer a great experience to all players.

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Revolutionizing platforms through low-code/no-code

Learn how democratization of tech via low-code/no-code platforms allows companies to bridge the skills gap, power innovation, and unleash a new wave of creativity.

Learn more about how Low-Code/No-Code platforms give SMBs new powers, and why platform business.

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Unlocking platform potential with Growth Teams

Growth teams focus on the "One Metric that Matters" and organize to optimize it. The best do more. They embed growth into their organization's DNA.

Growth Teams can be structured in different ways, and businesses need to make the right choice to achieve their maximum potential.

Putting effort and resources behind a growth capability is essential to compete in a market where growth is table stakes for survival.

All successful platforms share some common characteristics. And Growth Teams play a vital role in embedding them into the fabric of the business.

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World! Can I have your attention please?

The current explosion of creativity, virality and engagement is taking things to a whole new level. There’s a new class of consumer-creator emerging. Combining creativity with virality, they are reaching global audiences in the millions.

But what happens when we emerge from COVID? How will the behavior shaped by 12 months or more of relative confinement and increased digital engagement change when the conditions that helped form them no longer apply?


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