The United Kingdom boasts the highest percentage of companies with over 25% of total sales coming from online channels, but executives are lukewarm on future investment for commerce technology.
Key challenges include limited or disjointed insight into the consumer, data privacy and security, and lack of required skills.
4 key takeaways for eBusinesses
Commerce and innovation investment
39% of decision-makers for companies in the United Kingdom expect to see a significant increase in their level of investment in commerce technology over the next three years, while 36% expect to significantly increase their investment in innovation in eBusiness.
Online sales and content performance
The executives surveyed believe product reviews are among the most influential for online conversion, while quality digital content among the best performing.