LATEST THINKING

Rewriting the innovation playbook

Learn how to build innovation platforms in the Electronics and High Tech industry

Overview

Leading players are focusing beyond just products and services. New platforms are being developed with ecosystems of connections to support the demand for an enhanced customer experience, while confronting rapidly shifting sources of competition. For companies in the Electronics and High Tech (EHT) industry, there is new energy in redefining growth and this pivot to the “new” is being driven by three macro trends:

TREND ONE
Increasing product connectivity with the back office

TREND TWO
Increasing reliance on software to deliver product features

TREND THREE
Connected, software-driven products creating Everything-as-a-Service and Internet of Things markets

To remain competitive with new and existing players, as well as with new business models, leading innovators in the EHT industry are continuously redefining who they are and developing capabilities that can enable them to quickly adapt to customer expectations.

KEY FINDINGS

In a recent Accenture survey, we analyzed the innovation and product development practices and value performance of over 350 companies from the Global 2000 across eight industry sectors. This report draws on that research, zeroing-in on results from the EHT industry, with a specific focus on communications equipment, consumer technology and enterprise technology companies.

Accenture’s Innovation Driven Growth (IDG) Model, segmenting four distinct categories of innovators.

DOWNLOAD THE ACCENTURE INNOVATION DRIVEN GROWTH POINT OF VIEW [PDF]

Early Innovators/Value Makers are generally two-to three-times more likely than Market Share Protectors/Efficient Executors to experience significantly better performance results in innovation and product development performance.

Identifying insightful customer/market trends

Achieving more successful product introductions

Incorporating “digital” as part of the customer experience

Being faster to market

Accenture research has identified a relationship between innovation and product development capabilities and financial performance that can lead to 3 percent - 5 percent higher revenues for Electronics and High Tech companies.

CREATE YOUR INNOVATION PLATFORM

Five innovation and product development capabilities differentiates EHT leaders amongst their peers in revenue lift, also in setting leading practices in the marketplace. Organizations that seek to move into the Value Maker quadrant will build a concurrent innovation model consisting of these core components: