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Focus on customers and digital to drive B2B sales
The B2B market represents the largest opportunity for Communications, Media and Technology (CMT) companies.
PROFITABLE GROWTH IS DEPENDENT ON
BECOMING AN INTELLEGENT ENTERPRISE
To capture this growth opportunity, companies must focus on leveraging human-AI collaboration to achieve 3 priorities.
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01
ENGAGE
CUSTOMERS
Focus relentlessly on differentiating the sales and service experience by putting the voice of the customer at the organization’s heart.
OVER 80%
OF SALES LEADERS SAY CUSTOMER EXPERIENCE IS A STRATEGIC PRIORITY
ONLY 21%
of sales and customer service executives say they have total control over their customer experience
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WINNING THE EXPERIENCE BATTLEGROUND
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02
EMPOWER
CUSTOMER-FACING TEAMS
Use advanced analytics at the core, augmenting the knowledge of customer facing teams, to harness valuable customer data that focuses sales efforts, modifies sales behaviors and grows revenues.
Billions invested in sales operations,
yet sales productivity continues to decline.
Less
Than
1/3
of customer facing personnel have the resources to deliver on the customer experience
03
EXPAND INTO
DIGITAL
Leverage digital technologies to develop new business models and empower sales teams to drive higher-value strategic sales, pivoting to the new while maintaining the core.
AI IS THE NEW UI
81% OF COMPANY EXECUTIVES
BELIEVE WITHIN 2 YEARS, AI WILL WORK NEXT TO HUMANS
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AI IS THE NEW UI
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ROTATE
TO THE NEW DIGITAL B2B SALES
OPPORTUNITY—NOW
The B2B marketplace is evolving faster than ever. In a challenging environment where changing customer needs, need technologies and complex communication channels demand new sales skill, incumbents are being threatened by digital natives who know how to meet customer expectations.
WHY
ACCENTURE?
TANGIBLE RESULTS
DELIVERED AT SPEED
We can help clients grow revenues by up to 20% and cut operating costs by as much as 40%. We can do this in all stages, or if faster results are required, we offer a white label service.
GROW
REVENUES
BY UP
TO 20%
CUT OPERATING COSTS BY AS MUCH AS 40%
SAMPLE CLIENT
BENEFITS
Here are some recent examples of how we have helped our clients achieve tangible results at speed.
8%
increase in sales through service
20%
increase in sales per person
35%
increase in online sales conversions
25%
reduction in complaints
MEET THE AUTHORS
MARK ROGERS
Managing Director
B2B Growth, CMT Industry
Mark Rogers
Mark helps CMT clients capture the B2B market opportunity to become an intelligent Enterprise. Over the last 15+ years, Mark has worked with many of the world's leading CMT companies—across North America, Europe and Asia—to help them transform and restructure their B2B businesses for profitable growth. During this time, he has delivered dozens of sales, marketing and customer service transformation programmes. He currently leads the B2B Consulting practice in CMT UKI and sits on the Accenture Customer & Channel leadership team. He is also the author of several points of view on the topic.
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DAN AUKLAND
Senior Manager
Accenture Digital
Dan Aukland
Dan is the Digital B2B lead for CMT. As a Digital Transformation leader he works with some of the largest companies in the UK helping them deliver a better Sales and Service experience for their customers. He is passionate about the power of digital technology to drive transformational business outcomes.
With over 15 years transformation experience within Accenture he is responsible for bringing the latest Digital Technology and Design Thinking methods across Customer Experience, Digital Marketing and Sales transformation through using Cloud platforms and emerging tech like artificial intelligence and AR/VR as the catalyst for change. He has the proven ability to take digital strategy into execution to deliver fast paced, value led, transformational outcomes at scale.