We are excited to align with Adobe in the digital marketplace as we share a common ambition to help marketers drive higher performance as they battle for customer relevance. The Adobe/Accenture partnership brings together Adobe’s technology and our world class digital marketing services from across Accenture to offer our clients a comprehensive & integrated suite of contemporary marketing services, technology software and platforms. Together, these services help our clients dramatically improve both marketing effectiveness and marketing efficiency by achieving enduring customer relevance at scale. There is no better alliance of technology and services available to customers today than the pairing of Adobe and Accenture Interactive.
Accenture and Adobe: Delivering Digital Experiences Together [PDF, 1.94 MB]
Read Accenture and Adobe: Unleashing the Power of Digital Marketing in Financial Services [PDF, 1.94 MB]
On the Web at adobe.com
Accenture Interactive and Adobe have expanded their global alliance to create and deliver digital marketing solutions for life science, healthcare, and financial services organizations in North America and Europe. These solutions, based on Adobe Marketing Cloud, aim to accelerate digital marketing transformation and drive greater marketing performance and efficiency for our clients.
Accenture and Adobe have a dedicated team with industry and digital marketing experience to integrate Adobe Marketing Cloud solutions with digital marketing services from Accenture Interactive, part of Accenture Digital - and apply Accenture's deep knowledge of the life science, healthcare, and financial services industries. Accenture is also investing in growing its Adobe practice to deliver digital marketing solutions to clients at scale.
Read Accenture and Adobe: Unleashing the Power of Digital Marketing in Financial Services [PDF, 1.94 MB]
Accenture and Adobe are recognized industry leaders in the digital experiences space. In November 2015, Forrester Research named Accenture Interactive a leader among global digital experience service providers. Forrester wrote, "Accenture Interactive's strategy, design, and implementation work is some of the most complex and successful we saw in this evaluation." 1 In October 2015, Forrester Research named Adobe the leader in digital experience platforms stating that "Adobe has established a platform of best-of-breed technologies that support marketing activities." 2
To learn more about the Accenture and Adobe Alliance, view the Brochure:
Accenture and Adobe: Delivering Digital Experiences Together [PDF, 1.94 MB]
1 The Forrester Wave™: Digital Experience Service Providers, Q4 2015, by Anjali Yakkundi, Sarah Sikowitz, November 4, 2015
2 The Forrester Wave™: Digital Experience Platforms, Q4 2015, by Mark Grannan, Ted Schadler, Stephen Powers, October 22, 2015
From Accenture Interactive:
Integration: seamless services from strategy through managed services delivery that bridge the gaps between CMO & CIO organizations to enhance marketing performance
Industrialization: predictability through our scale, efficiency, methods, tools and proprietary assets
Intelligence: analytics is at the core of what we do
Innovation: huge investments in R&D foster our unique facilities designed for spurring innovation with our clients and strategic partnerships like Adobe
Industry: we operate across all major industries bringing unparalleled industry experience and dedicated teams of deep industry talent
Accenture Customer Engagement an integrated set of digital marketing services and cloud solutions, is designed to help marketers:
Increase MROI: Achieve high-performance outcomes with cost efficient usage based pricing
Faster Time-to-Market: Ready-to-use accelerators and connectors to enable faster results.
Reduce Complexity: Simplify digital marketing with integrated services and solutions, 100% managed by Accenture Interactive.
Greater Flexibility: Configure and scale at a pace right for your business – demonstrate results before making deeper investments
From Adobe Digital Marketing:
Predictive marketing: leveraging big data to optimize customer-facing marketing channels and predict future results
Personalization: delivering the best possible customer experience at the right time
Campaign management: driving critical decisions and optimizing campaigns across search, display, social, mobile, video, games, etc., ensuring that ad dollars deliver the highest return possible
Media monetization: maximizing ad rates for publishers and ROI for advertisers through identifying the best combination of audience segments and digital channels
Review Accenture’s experience with Adobe:
Read our joint thought leadership: