YouView launched to the British public in the summer of 2012 with the stated goal of bringing ‘extraordinary TV for everyone’. It is set to become the new way to watch TV for millions of people who don’t want to pay a subscription. It is also seen by many as the evolution of existing free-to-air digital TV in the UK. But it’s much more; nothing short, in fact, of the future of television and the beginning of an industry transformation.
In less than four years, YouView has undergone an astonishing transformation in a rapidly changing marketplace, progressing from its roots in research and development to a collaborative multi-partner consortium as ‘Project Canvas’, and then on to a fully fledged independent company.
YouView’s brand launch in September 2010 fired the starting-gun on a period of headlong expansion and transformation, which has seen the company evolve rapidly while developing a complex and sophisticated delivery ecosystem, a process that has required the precise integration of a wide range of partners and third parties.
There can be few better examples anywhere in the TV and communications industry of leading players collaborating around a ‘big idea’ R&D project in order to deliver product to the consumer as well as a new set of services into a dynamic and evolving industry.