Accenture announces that it has built and implemented a new digital social platform for Unilever in just 12 weeks. This will help its marketers, brand managers and partners collaborate across 190 countries.
The implementation—which is built on the Salesforce Platform and leverages Salesforce Chatter, the enterprise social networking technology—enables Unilever marketers to share knowledge, best practices and creative assets across the network.
“These tools really help us harness the power of the brands, the power of the people in Unilever and our agency partners—that combination is very powerful for us,” said Mark McClennon, CIO Consumer, Unilever. “We’ve gone from a blank piece of paper all the way through to rolling out the first release of the platform in about three months using Salesforce technology. This is nothing short of a marketing and technology transformation for Unilever.”