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CLIENT CASE STUDY


01

OVERVIEW

To support its growth strategy, Thailand’s Bangchak Corporation Public Company Limited (BCP) wanted to take advantage of digital technology throughout the enterprise.

The company worked with Accenture to develop a comprehensive strategy and roadmap for making that shift, including a cloud architecture, an IT operating model and an IT/digital transformation roadmap. The initiative gave BCP a solid foundation for moving forward, as well as a plan for using digital technology to help increase efficiency, strengthen customer focus and pursue its plans for growth.


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02

CLIENT PROFILE

Bangchak Corporation Public Company Limited (BCP) is a Thai energy company with a core business that covers refining, marketing, renewable power and natural resources. In refining, the company has the capacity to handle 120,000 barrels per day, while its marketing business has more than 1,072 stations. The company also has a strong emphasis on renewables, with the capacity to produce 360,000 liters of biodiesel fuel and 400,000 liters of ethanol per day, along with a growing solar-power portfolio.
Barrels

120,000

BARRELS/DAY

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1,072+

STATIONS

Biodiesel

360,000

LITERS
BIODIESEL FUEL/DAY

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400,000

LITERS
ETHANOL FUEL/DAY




03

OPPORTUNITY

BCP was experiencing increasing oil-price volatility, along with fierce competition in local retail markets. At the same time, the company had developed an ambitious growth strategy. Executives saw that digital technology could be the key to meeting its goals—driving greater efficiency in refining, supporting a more customer-focused marketing and retail strategy, and expanding its renewables business.

The company did not want to move forward in a piecemeal fashion. Instead, it wanted to develop a clear plan for taking advantage of digital technology throughout the organization, and navigating through the complexities of transformation. BCP decided to work with Accenture to chart a course forward—a decision based on Accenture’s experience in all segments of the oil and gas industry, its deep knowledge of digital transformation and previous SAP-related collaboration with BCP.

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04

SOLUTION

BCP and Accenture worked together on a comprehensive plan for transforming the company’s IT landscape to support its shift to a digital enterprise. They carefully assessed current technologies and processes across the organization. They also defined the desired “to-be” state in light of future markets, business directions and technology trends—notably, how analytics, mobility, cloud, social and Internet of Things technologies could be harnessed. These insights were then used to develop plans, which helped to make those changes.


THIS WORK FOCUSED ON THREE KEY AREAS:

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IT/Digital Transformation Roadmap

Identifying technology enablers and strategic drivers, and defining a roadmap for the enterprise and BCP’s refinery, marketing/retail and renewable energy businesses.

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Cloud Architecture

Assessing the current enterprise architecture against leading practices, and developing a recommended enterprise architecture and roadmap. This involved the company’s SAP ERP and legacy systems, including some 80 applications.

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IT Operating Model

Creating an IT Transformation Organization with a 360-degree view of all IT projects, and developing an IT operating model across seven BCP businesses.

To ensure a proper knowledge base was in place to support the project, BCP and Accenture leveraged subject matter advisors from Accenture Consulting, professionals from Accenture Digital and core team specialists from Accenture India's Business & Technology Group with a mix of local Thai consultants.




05

RESULTS

This extensive planning effort was completed in just two months. As a result, BCP has a solid foundation and a clear direction for evolving into a digital enterprise—a framework for transforming itself to use technology to work faster and smarter, with a stronger focus on costs and customers.

EXPECTED BUSINESS BENEFITS DUE TO HIGH VALUE INITIATIVES COMPLETED IN
YEAR ONE OF THE TRANSFORMATION CONSIST OF:


30%

increase in the acquisition of new customers

4%

increase in revenues

15%

cost reduction through the improvement of asset availability

15-20%

improvement in back office worker productivity

Overall, this initiative will help BCP do more than simply keep pace in the industry’s race to digital. It also positions the company to leapfrog the competition and use the technology as a powerful differentiator in the market. Ultimately, it lays the critical groundwork for increased competitiveness and the ability to pursue BCP’s ambitious plans for growth.