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Media & Entertainment Spotlight

Explore innovations, ideas, and insights in our media and entertainment industry magazine.

"By rewiring media and entertainment organizations to flex fast, they can do more than watch their customers outgrow them. They can grow with them. At speed."

— JOHN PETERS, Managing Director and Lead

Issue 5: Rediscover your purpose & embrace dynamism

Talent and agility have evolved as anchors for effective change and growth. But companies who have a clear purpose, recognize that reinvention is ongoing, and prioritize investment in upskilling their people will stay ahead of customer demands and competition.

Insights

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Reinvent for growth

Accenture explores how media companies can move to profitable growth by helping consumers get everything.

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Ad-funded video’s powerful return

Explore how streaming companies can make the most of ad-funded video while beginning an evolution of consumer connection that goes beyond video.

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Streaming’s Complex Consumer

Explore why understanding the streaming consumer’s full DNA through cross-platform insights must be an urgent priority for streaming services.

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Case studies

Communications and Media

Empowering film creatives with digital twins

Walt Disney Studios’ StudioLAB and Accenture created digital twinning tools to support the next generation of filmmaking.

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Communications and Media

Globo: A broadcaster's sequel

Globo teamed up with Accenture to implement its transformation journey into a mediatech company.

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The Future of M&E Marketing

Our first six issues combine thought-provoking content and insights from 1,000 marketing executives on the latest trends, tools and technologies in the realm of M&E marketing. In a world of shifting consumer expectations and rapidly-evolving technologies accelerating direct-to-consumer competition for media companies, more than ever, marketing organizations are positioned to lead their companies to growth.