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New Accenture Strategy research shows large companies are now pursuing more mergers and acquisitions to gain digital capabilities. With digital fueling new business growth, they are supplementing their organic digital growth with inorganic deals.
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As companies consider the acquisition of other organizations for their digital prowess, a second layer to the digital deal conundrum reveals itself. It is not enough just to acquire or merge with digital savvy. Companies must then spread that digital savvy across the broader organization.
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The true victors in M&A will be those who apply digital technologies to their own processes, giving them a competitive advantage from strategy to playbook, for both digital and traditional deals.