Innovation: It’s a hot topic. Analysts and commentators across the media jostle to promote the virtues of innovation, and companies in all industries are looking to demonstrate how they’ve embraced this new imperative.
Innovation means more than thinking up a specific new idea. It must span the creation of conditions that allow ideas to be generated continuously—and ensure the right ones’ flourish into reality. We believe innovation can be stimulated and orchestrated, with a proactive approach. This paper explains how.