Seventy percent of higher education students and recent graduates want their institutions to use more digital tools according to the Accenture 2014 Global Value of Higher Education Survey. But if universities think that digital engagement is simply about offering online courses and live chats—they should think again.
There is no turning back from digital in higher education. Eighty-five percent of high school seniors, 81 percent of higher education students and 72 percent of higher education graduates say that how well a higher education institution embraces innovation is an important factor in deciding which institution to attend. The digital demand is real, and higher education institutions must start making the grade or risk irrelevance in the digital era. But where should they begin?